What is Lotus Effect (in a "scholarly" sense)?

On a "scholarly" level, Lotus Effect is an attempt to reconcile apophatic existential reasoning with cataphatic reasoning on matters of identity. 

To put it differently, Lotus Effect is an attempt to see the Sunyata side and the Tathatagatagarbha side of the identity coin. 

In other words: Lotus Effect is an attempt at a kind of fusion of Buddhist psychology and Vedic psychology in order to leverage process-style identity by way of informational/identity detox.