« Matter = Information = Mind? »

Frank Wilczek (Nobel Prize in Physics 2004), in his book (The Lightness of Being: Mass, Ether, and the Unification of Forces), in his introduction of quarks and gluons ("the littler bits" within protons and neutrons), concludes: "the its are the bits." The "its" here is not a misspelling. What Wilczek asserts is that the fundamental objects of matter are... information.  In other words, matter = information = mind. What do you think?